We knew that CarTrek was chosen by the company's top management, but we still had to test if the platform could successfully deal with the market realities in Kazakhstan. Before fully launching our operations, we gathered our users’ registration data. This helped CarTrek’s team integrate this user base into the platform, which made our start easier.
Another challenge was to properly define the usage area of the service. The platform flexibility allowed us to set up that area within the city borders, which exactly complied with our business objectives.